(Maybe There Should Be A) Code of Respectful Marketing
There ought to be a Code of Respectful Marketing, but as there isn't, here are a couple of rules to get this started… Read the full article: (Maybe There Should Be A) Code of Respectful Marketing
View ArticleHow Much Should I Spend On A Website?
How do you set a budget for your next website build? Read the full article: How Much Should I Spend On A Website?
View ArticleTurn Your Customers Into Heroes
If you’re deciding whether to become the customer of a company, you want to know if their other customers are like you. Read the full article: Turn Your Customers Into Heroes
View ArticleEverything Louder Than Everything Else
Why focus is necessary in your marketing. Read the full article: Everything Louder Than Everything Else
View ArticleWhat Is ‘Effective’ Marketing?
How to manage your marketing so that it is as effective as possible. Read the full article: What Is ‘Effective’ Marketing?
View ArticleTake Care to Name Your Product Well
Take care to name your product with imagination and clarity, if you want it to be understood and liked. Take Care to Name Your Product Well by Matthew appeared first on GOLDSBROUGH.
View ArticleWant a New Customer? Then ‘Touch’ Them Several Times
Is your marketing 'multi-touch'? Does it allow you to be in contact with prospective customers in enough ways for it to win you customers? Want a New Customer? Then ‘Touch’ Them Several Times by...
View ArticleSo Simple, Even My Mother Understands It
Is your business proposition simple and clear enough for your customers to really understand it? So Simple, Even My Mother Understands It by Matthew appeared first on GOLDSBROUGH.
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More Gain Than Pain: A Really Simple Definition of ‘Value Proposition’
"Gain must exceed pain". That idea is very powerful in understanding the value in your company, how you can enhance it, and how you can communicate it. More Gain Than Pain: A Really Simple Definition...
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If you can’t measure it, can you value it?
We’ve all heard the advice “If you can’t measure it, you can’t manage it”, and there’s a good deal of truth in that. In this article, I want to get you to think about what you can do when it isn’t...
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Mission Statement or Credo?
I recently came across a company's credo on their website. I think it may well be more powerful than a mission statement. Here's why. Mission Statement or Credo? by Matthew appeared first on Matthew...
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How Competitive Am I, REALLY?
You need to understand how competitive you are. If you’re trying to develop your own value proposition, a great place to start is by getting a solid understanding of how potential customers see you. In...
View ArticleWant a New Customer? Then ‘Touch’ Them Several Times
Is your marketing 'multi-touch'? Does it allow you to be in contact with prospective customers in enough ways for it to win you customers?
View ArticleBe Positive: It Comes Back To You
How positive psychology can be applied to even the smallest every day interaction with people.
View ArticleAll Subspace Channels Are Open, Captain!
If we impose our preferences on those who want to communicate with us, we'll block out opportunities to do new things.
View ArticleStories, Not Pitches
Why do we find it difficult to unleash the story teller that we naturally are? Make your business networking more productive with the 3 Ps.
View ArticleStories Are Data With Soul
When telling people about your business, using the 3 Ps, try to make sure that you tell stories that are data with soul.
View ArticleSo Simple, Even My Mother Understands It
Is your business proposition simple and clear enough for your customers to really understand it?
View ArticleA Really Simple Definition of ‘Value Proposition’
"Gain must exceed pain". That idea is very powerful in understanding the value in your company, how you can enhance it, and how you can communicate it.
View ArticleMarketing Best Practice: A Code of Respectful Marketing?
There ought to be a Code of Respectful Marketing, but as there isn't, here are a couple of rules to get this started…
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